THE WALL STREET JOURNAL COVERS THE RISE OF BOUTIQUE GYMS

According to the Wall Street Journal specialized fitness centers are transforming the fitness industry.

1. Support System

At boutique gyms, most workouts are led by instructors or coaches who understand the needs of members on an individual level and are there to provide encouragement and advise.  Instead of working a solo routine at a health club, members enjoy classes led by professionals who are there to answer questions and give instruction.

2. Sense of belonging

Unlike many health clubs that have their annual flux of members with New Year's resolutions, the people who join specialized gyms are equally excited about being there and share interests with other members.